• Your Connection to Grassroots America

As a marketing alliance of over 350 grassroots racetracks throughout North America, we provide promoters and track owners with massive buying power, national sponsorship opportunities and direct support in the form of promotional and operational expertise. Simply put – we unite the best ideas from the most knowledgeable in the industry, to help promoters innovate, improve and maximize profits in grassroots racing. Membership is free, and we work with all track sizes and types: oval, dirt, drag and asphalt.

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Why Join?

The concept is simple. Speedway Benefits is an alliance that will provide you the benefits of a large organization. Big companies across our country get the best pricing because they buy in bulk. We will do the same for you. Alone, a track has no leverage. But together, you spend $200 million dollars annually. That is a lot of leverage.

Member Benefits

We are an alliance of over 350 grassroots racetracks throughout the US and Canada. Through this massive leveraging power, we find you the best deals on the stuff you buy most: food, trophies, swag, hardware, candy, beverages, paint, toilet paper and much more. And, your membership is FREE.

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Sponsorship

We bring you national sponsors trying to reach your valuable audience. You choose which deals you want to be a part of. Pass on those you don’t. We get paid from the money we bring you, it’s that simple.

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Consulting

We provide direct support in the form of promotional and operational expertise by hosting regular conferences, promoter’s workshops, calls, articles, tips and blogs from industry experts and motorsports leaders, all exclusive to our members. Simply put – we unite the best ideas from the most knowledgeable in the industry, to help promoters innovate, improve and maximize profits in grassroots racing.

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STRENGTH IN NUMBERS

Our 350 member tracks provide a unique, scalable platform to speak to the lucrative, but hard to reach grassroots American consumer.

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Our Team

Speedway Benefits was founded by longtime NASCAR promoter and Hall of Fame legend, Humpy Wheeler. Our team has decades of experience in promotion, track operations, marketing, advertising, event production and concession management. Need a sounding board? Advice? Connections? We’re here for you.

What our Members are Saying

Track owners are raving about the knowledge and savings they are receiving from being a member!

Keep in Touch

We work for YOU. Contact us to get started!

(800) 935-6859

P.O. Box 11251 Charlotte, NC 28220

info@speedwaybenefits.com